A company run via the daughter of Bruce Lee has sued a Chinese language speedy meals for the usage of the overdue kungfu big name’s symbol in its emblem with out permission and is looking for over 210 million yuan ($30 million) in reimbursement, Chinese language media outlet The Paper reported.
California-based Bruce Lee Enterprises, whose head is Shannon Lee, filed the case towards the Actual Kungfu chain in a Shanghai court docket on Wednesday, inquiring for that the meals company prevent the usage of the picture and pay an extra 88,000 yuan to hide criminal bills.
It additionally requested that the Guangzhou-based chain to factor clarifications for 90 days to mention that it has not anything to do with Bruce Lee. Actual Kungfu, which sells rice bowls with Chinese language dishes, used to be based in 1990 and has retailers in over 57 Chinese language towns.
Its emblem is of a person wearing a yellow long-sleeved best whose appears to be like and stance are very similar to Bruce Lee and his famed ‘in a position to strike’ pose.
Actual Kungfu on its Weibo account on Thursday mentioned it used to be “at a loss for words” via the lawsuit because it had used that emblem for the final 15 years. It mentioned that whilst there were some problems prior to now, its use of the emblem used to be authorized via nationwide government.
The submitting of the case comes as China has pledged to give a boost to coverage for highbrow belongings rights and observe stiffer consequences, one of the crucial key subjects in Beijing’s business dispute with the US.